Responding to reports of increasing hunger, Mrs. Baird's recently announced the donation of half a million loaves of bread to Texas food banks.
The generous program has garnered media attention in Tyler, Dallas, San Angelo, Midland, El Paso, San Antonio, Amarillo, Lubbock, Wichita Falls, Abilene, Austin, College Station & Waco.
The effort is about more than charity.
"It's not just about giving away food," said Ellen Quiros, Mrs. Baird's Brand Manager. "We want to educate people about how they can help alleviate hunger in their communities and to mobilize our associates."