Wednesday, September 10, 2008

Social Media to Feed the Hungry?

For those who smugly ask themselves questions like "What do blogs really accomplish?" and "What is a Twitter, and why should I follow you on it?," here is a great example of the power of social media to affect change in the real world. 

Two weeks ago, Tyson Foods announced via its anti-hunger blog that they would donate 100 pounds of chicken for every blog comment they received that day. 

The web team at the Capital Area Food Bank sprang into action, reposting Tyson's challenge to their own blog and putting out a call for help via several employees' Twitter feeds. As tends to happen in social networks, friends told friends - who told friends - and by the end of the day Tyson announced the donation of an entire truckload of chicken to the food bank!

Watch a video of Food Bank CEO David Davenport talking about the donation. 

No comments: